How to Be a Thought Leader and Win More Business

According to recent research from Edelman and LinkedIn, more than half of respondents (55%) said they use thought leadership to vet organizations they may hire. But somehow, thought leadership is also an underrated avenue for building brand awareness and increasing sales. As a thought leader, you position yourself as an influencer in your industry and […]

The post How to Be a Thought Leader and Win More Business appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners.

Comments

Post a Comment

Popular posts from this blog

Overcoming obstacles when starting your bookkeeping business

Image
Hey, this is Veronica Wasek with another episode of BK Biz: Overcoming Obstacles When Starting your Bookkeeping Practice.    Overcoming obstacles when starting your bookkeeping business: This is an area that is a great challenge to a lot of you, and it was also a great challenge for me because obstacles can get in the way before you know it, you haven’t really been able to more foreword as you had planned   #1 Building your business   One of the issues that I had starting out was while I was still in the process of launching my business. I was working part-time for a CPA, and I was hoping that I could remain working part-time for the CPA while I was building my business on the side. Unfortunately, the CPA didn’t like that, so we ended up having to part ways. This was a great obstacle because I had no money coming in, and I really didn’t have clients or money t...
Read more

How to Do Accountant Networking the Right Way

Image
Professional networking is vital to the growth of any career, and accounting is no exception. Yet, many accountants and bookkeepers inwardly groan at the idea of attending networking events, associating them with awkward conversations, gathering stacks of business cards, and the idea of “selling” yourself. However, when done right, networking is more about building relationships. […] The post How to Do Accountant Networking the Right Way appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .
Read more

How to Craft Your 2021 Business Strategy—Despite the Uncertain Year Ahead

Image
Building a business strategy is always a challenge—but it’s especially challenging in 2021, when the pandemic has the year looking like one big question mark. Obviously, there’s hope that 2021 will be less disruptive than 2020—but there’s also the potential for additional lockdowns, travel restrictions, and other business-slowing events looming on the horizon. So, as […] The post How to Craft Your 2021 Business Strategy—Despite the Uncertain Year Ahead appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .
Read more