5 Marketing Strategies Accountants Should Know

Accountants are not typically known for marketing prowess. Accounting professionals—myself included—have long relied on the referral system, knowing that businesses will always need transactional services like bookkeeping and tax prep. In 2021, the accounting industry will continue to shift toward selling higher-value services like advisory and coaching. According to Astrid Eira of FinancesOnline, this shift […]

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