Ida Peters

Marketing collateral is an essential piece of getting the word out about your business, connecting with customers, and ultimately convincing them that your business is one that they want to engage with. And in today’s hyper-competitive landscape, where consumers have a seemingly endless roster of options for the brands and companies they choose to do […] The post 6 Ways to Use Marketing Collateral to Help Your Business Grow appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Raj Ghatalia is a designer and branding expert based out of the heart of Toronto, Canada. His business is mostly digital, and his clients range from all kinds of industries with various project scopes. His business is one that focuses on “all kinds of design”, as he puts it, and he has just moved into […] The post How Raj Fast-Tracked His Design Agency’s Growth with Better Invoicing appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Profitability models matter for businesses of all sizes. They illustrate not only how you plan to drive revenue for your business, but how you will make it profitable. You may be familiar with business models and revenue models, but less so with profitability models. So let’s dive into what a profitability model is, why it’s […] The post Planning for Profit: How to Build Profitability Models appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Lockdown has been hard for businesses of all kinds, especially small businesses that have lost customers or had to let employees go as a direct result of the pandemic. That’s why at FreshBooks we commissioned a survey to look into the specific impact the pandemic has had on small business owners. We surveyed 1,000 small […] The post Survey Results: The Impact of Lockdowns on Small Business Owners appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

If living through the COVID-19 pandemic has taught us one thing, it’s that balancing work and life has never been tougher and more important. In this eBook, you’ll learn: Where we are in terms of work-life balance (and how we got here) Why being ruthless with your priorities is a must How to buy back […] The post Restoring Work-Life Balance Lost to COVID-19 [Free eBook] appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

When I first started my freelance content marketing business, my project proposal was something I casually sent over email. It didn’t take long to realize that I needed a more sophisticated proposal and process to scale my business. But despite having the basics down, I still felt that I wasn’t closing as many clients as […] The post Are Your Project Proposals Just “Okay”? That’s a Problem appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Organizations use as many as 80 SaaS apps simultaneously. And if you’re thinking there’s no way that’s efficient, you’re right. Manually juggling processes using so many different platforms can lead to knowledge loss and poor communication—along with a lot of gray hair. With data scattered everywhere, 7 in 10 people say it’s difficult to find […] The post Yes, You Need Workflow Automation for Accounting (and 4 Other Business Processes) appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Ten years ago, if you wanted to get, say, a health test like A1C or a Lipid Panel, you’d have to do it in a clinical setting. At a doctor’s office, hospital, or lab. Today, things are different. You can pick up a lab test at a local pharmacy or you can order one online […] The post Erik’s Health-Tech Startup Relies on FreshBooks to Keep Cash Flow Strong appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Does your to-do list seem to grow longer every day? Are stress, overwhelm, and exhaustion your norm? Most important: Have you lost a sense of joy or what matters to you in your work and life? In this interactive webinar, certified financial coach (and former CPA) Robina Bennion takes you through actionable steps and exercises […] The post How to Align Your Soul, Self, and Wealth to Find Your “You Normal” [webinar] appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .

Shannon Eddings always dreamed of following in her mother’s footsteps and becoming an interior designer. Yet, when you ask Shannon how she started her business, she says that it was a matter of timing and luck. She had just been let go from her job after the recession and had a 6-month-old baby at home […] The post When Her Growing Interior Design Business Got More Complex, Shannon Got FreshBooks appeared first on FreshBooks Blog - Resources & Advice for Small Business Owners .